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Reporter:We appreciate your taking the time to accept the "Tu win the world" in an interview. Would you please talk about how the overall operation Mingbang chemical market this year?
Zheng Weiqing: 2013 face tough coatings market, many companies sales in decline, in this case, relying on chemical Mingbang automotive paint technology, to create high-quality and high-end civilian Painting Series, the implementation of the policy Wenzhongqiujin the company's overall progress, the sales increase.
Reporter: As of now, the size of your company's current development, product structure, the layout is what? Could you give us the relevant data?
Zheng Weiqing: Mingbang chemical industry for 13 years of development, is now in medium-sized enterprises in Shunde, products related to: car paint, industrial paint, furniture paint, paint decoration, architectural coatings, automotive paint in the national market layout has been completed, the renovated paint in Zhejiang, Fujian, Henan, Hebei, Shaanxi, Xinjiang and relatively rapid development, the next step for several key market focus our resources, to attack.
Reporter: Zheng Dong, Mingbang Chemical (formerly "Mingbang Paint Factory") unwittingly has become 15 years, during which the splendid history of struggle, you must have a lot of good stories to share with us, you can talk about some of your most profound story and experience it?
Zheng Weiqing: tantos a?os llegó,, el éxito del negocio amargo y dulce no es accidental, y su propia visión y perseverancia no se puede separar, Zhengzhou y sé que desde hace diez a?os, fue elegido, de hecho, hay muchas marcas tienen una ventaja marca en busca de él, pero él todavía eligió Mingbang en el apoyo y la cooperación de la empresa, ahora Mingbang de: facciones, miles de colores dragón, ha sido la reputación de la marca a nivel local.
Reporter: as far as we know, in the early Ming Bang car paint 2000 Mingbang chemical has been put into the market, is a leader in the field of automotive paint. The field of coatings and your actual production quite wide car paint, industrial paint, decoration paint, furniture paint, architectural coatings and ancillary products are included. In the multitudinous domain, how do you choose, whether some more? Or the future will be to focus on the development of what aspects?
Zheng Weiqing: these five large companies start input are the same, with the changes in market demand, automobile paint, furniture paint, building coating amount increased year by year, is also the company key step input, the enterprises should closely follow the market, in order to have good development opportunities.
Reporter: now the paint market are the rise of celebrity endorsement, after all, can have certain effect, excuse me, Zheng Dong, how you look at the paint companies hired the star endorsement of this promotion?
Zheng Weiqing: Chinese people's habits, like advertisement products star endorsement is to in the promotion, quickly recognized by consumers, this is just a little, the key is to do a good job of quality, which is the foundation of sales promotion plan, again good is inseparable from the quality stability.
Reporter: 2008 October Mingbang chemical sales doubled, this is an unprecedented great performance in the industry. I ask that when Mingbang chemical used what marketing strategy, achieve this amazing growth through what way?
Zheng Weiqing: first, concentrate resources to do one thing, we put the car paint technology applied to civilian paint, ensure product quality stability and advantages. Second, company executives to different market conditions. Third, because the Ming state has a young, aggressive, have the idea of the sales team.
Reporter: The paint industry has a saying: "Well channel the world." In recent years, many paint companies as the main battlefield of the city, but the first-tier cities over the competition seems to have become the "Red Sea." As a result, many companies change direction, will focus layout steering vast rural market. In particular, China over the next decade will increase the urbanization strategy, would get the "Building the countryside," the title of Mingbang Chemical will more closely how the future layout of the rural market, the winning end?
Zheng Weiqing: township building market channels has always been our company's top priority, increase investment in rural markets, to help customers make the rural market.
Reporter: Corporate social responsibility is a traditional topic. China Corporate Social Responsibility, honest thing in the world and make our own nature, and with all things, the economic work in doing business at the same time, have the courage to shoulder social responsibility, the courage to take environmental responsibility. How Will Zheng business development director is look at the relationship between social responsibility? Mingbang chemical industry in this regard the efforts have done what?
Zheng Weiqing: enterprise development is inseparable from the society, the development of society need to promote enterprise, the company is developing at the same time keep in mind the contribution to society, such as earthquake, landslides and other charitable conference Qinghai companies are actively contributions, donations.
Reporter: As a former national paint companies leading brands, CR paint because of "illegal layoffs" ignited in the industry, how do I ask Mingbang chemical business people care? Can be exemplified.
Zheng Weiqing: the development of enterprises is the need of employees to do, no staff how about corporate, corporate culture has a direct impact on the development of enterprises, Mingbang chemical intelligence to do all these years in the corporate culture, employees of food, housing, insurance regular training, develop training, birthday parties and so on.
Reporter: always take the high road Mingbang chemical, coatings R & D center set up by well-known experts in chemical research and years of senior technical personnel of the development of this point of how important Mingbang chemical industry plays a profound role? Are you a master's degree in management, business management and has a kind of unique insights? Can share with us in detail.
Zheng Weiqing: development of chemical companies must have strong technical support to make the face of changing business, Mingbang Chemical Technology Department is also actively improve and perfect, real-time follow up the market to meet the market demand, the market can remain unbeaten land, business management major is humanities, human management can increase employee motivation, the company headed.
Reporter: in 2014, the company focused on the development Mingbang What is it? You Mingbang for the development of chemical industry, has a kind of plan?
Zheng Weiqing: 2014 company focused on the development of automotive paint and architectural coatings, the company will increase investment in these two years in the future, and constantly improve product quality, to achieve the perfect blend of automotive paint technology and civilian paint to consumers with to perfect, healthy products.
